Privacy Policy

1. Information We Collect

We collect personal information through multiple channels to process your Business Impact Breakfast event registration and improve our services.

Personal Information from LinkedIn Lead Gen Forms:

• First Name
• Last Name
• Email Address
• Job Title
• Company Name

Personal Information from Meta Lead Ads:

• First Name
• Last Name
• Email Address
• Job Title
• Company Name

Website Form Submissions:

• Full Name
• Email Address
• Company Name
• Phone Number (optional)

Automatically Collected Data:

• IP Address
• Browser Type and Version
• Device Information (hardware model, OS, unique identifiers)
• Cookies and Tracking Technologies
• Pages Visited and Time Spent
• Referral Source
• Geographic Location (based on IP)

2. How We Use Your Information

We use collected information for the following legitimate business purposes:

• To process and confirm your registration for the Business Impact Breakfast event
• To send event details, confirmations, and personal invitations
• To communicate important updates and changes regarding the event
• To send follow-up communications and related business resources
• For advertising measurement and campaign optimization on LinkedIn and Meta
• To create custom audiences and lookalike audiences for retargeting
• For analytics and understanding user behavior on our website
• To improve our website functionality and user experience
• To detect, prevent, and address technical issues, fraud, or security concerns
• To comply with legal obligations and enforce our terms of service

3. Third-Party Services & Data Sharing

Our website and marketing campaigns use trusted third-party services. We do NOT sell your personal information to third parties. Data is only shared with:

4. Cookies & Tracking Technologies

We use the following tracking technologies to enhance your experience and measure campaign effectiveness:

LinkedIn Insight Tag

Tracks conversions and enables retargeting for LinkedIn advertising campaigns. You can manage your LinkedIn ad preferences at LinkedIn Ad Preferences.

Meta Pixel

Collects data about your interactions for conversion tracking, optimization, and retargeting. You can opt out at Facebook Ad Preferences.

Essential Cookies

Required for website functionality (session management, security, etc.). These cannot be disabled without affecting website functionality.

How to Manage Cookies

• Browser Settings: Most browsers allow you to refuse cookies or alert you when cookies are being sent
• LinkedIn: Visit LinkedIn Ad Preferences
• Meta/Facebook: Visit Facebook Ad Preferences
• Global Opt-Out: Visit Digital Advertising Alliance Opt-Out Tool

Note: Disabling cookies may limit your ability to use certain features of our website.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including legal and business obligations:

• Event registration data: Retained for event administration and follow-up communications (minimum 1 year)
• Marketing/advertising data: Retained for campaign optimization and retargeting purposes (typically 90 days to 1 year)
• Legal obligations: Retained as required by law (typically 3-7 years)

You may request deletion of your data at any time by contacting us. We will process deletion requests in compliance with applicable laws, unless we have a legal obligation to retain the data.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data.

California Residents (CCPA/CPRA):

• Right to Know: Request what personal data we have collected
• Right to Delete: Request deletion of your personal data
• Right to Opt-Out: Opt out of "sale" or "sharing" of personal information
• Right to Correct: Request correction of inaccurate data
• Right to Limit Use: Limit use of sensitive personal information
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

Washington State Residents:

• Right to Know: Request access to your personal data
• Right to Delete: Request deletion of collected personal data
• Right to Opt-Out: Opt out of targeted advertising and sale of personal information

CAN-SPAM Compliance:

You have the right to unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any marketing email or contacting us directly.

General Privacy Rights (All Users):

• Right to access your personal data
• Right to correct inaccurate data
• Right to request deletion
• Right to data portability (receive your data in structured format)
• Right to object to processing

To exercise any of these rights, please contact us using the information in Section 10 below. We will respond to your request within the timeframes required by law (typically 30-45 days).

7. Data Security

We implement reasonable and appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, and destruction:

• SSL/TLS encryption for all data transmitted through our website
• Secure data storage with access controls and authentication
• Regular security audits and monitoring
• Limited employee access to personal data on a need-to-know basis
• Contractual obligations with third-party service providers

8. Children's Privacy

The Business Impact Breakfast is an event for established business owners and executives, not directed at anyone under 18 years of age. Our website and registration are not intended for minors. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a minor, we will delete such information and terminate the child's participation in any services.

Parents or guardians who believe their child has provided information to our website should contact us immediately at the contact information provided in Section 10.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date at the top. Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

10. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a privacy concern, please contact us:

We will respond to privacy inquiries and data subject access requests within 30-45 business days, or as required by applicable law.